UNREASONABLE coNVENTION
ROLE: Designer & Onsite operator
TOOLS: Photoshop, Keynote
For this high-energy, no-limits convention, we brought the streets to the stage with a bold, graffiti-inspired design system. The client wanted a look that broke the rules—and we delivered. From oversized spray-tag murals to kinetic print collateral, every piece pulsed with urban grit and creative rebellion.
The theme Unreasonable, Unstoppable, Unleashed came alive across the full experience:
🚧 Signage & Wayfinding — Electric colors and raw textures guiding attendees through the space
🎤 Stage & Presentation Graphics — Motion-driven visuals with graffiti overlays and defiant typography
📓 Badges, Programs & Print Collateral — Layered, street-art motifs with a hand-touched feel
📸 Social Backdrops & Photo Ops — Instagrammable installations designed to be as loud as the message
This was more than an event—it was a visual uprising. Dive into the work that made it unforgettable.
EVENT BRANDING | SIGNAGE
THE PROCESS
Inspired by the DIY grunge graffiti of the streets of Detroit, I created a series of looks to go by. The chosen one was then adapted to the screens and utilized as a base for all signage printed and virtual for the meeting as well as for their presentation templates.
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