halloween at
the getty
EVENT DESIGN | MERCH
CLIENT: UICA & Celebration Cinema
ROLE: Designer & Illustrator
TOOLS: Photoshop, Illustrator
YEAR:2017
Halloween at the Getty is an event hosted by the Urban Institute for the Contemporary Arts and Celebration! Cinema. The event is located at the Getty Drive-In. Because the event doubles as a safe zone for trunk-or-treating, it was important that the finished design be something that could be enjoyed by both adults and children. With this in mind, pastel mints and peaches with muted blacks were chosen instead of the traditional shades associated with the holiday as playful take on the annual celebration. Simple line work mixed with modern type is used to introduce each of the films.
A series of images utilizing simple linework and UICA's brand typography were designed to represent the different films that would be featured for the event. This same series of images was adapted to be used for all print and web promotional media for the event.
The final logo design as well as each film design were also sized to fit the big screen and viewed prior to and post each film on the night of the big drive-in event.