mountain rose
IDENTITY DESIGN | PACKAGING
CLIENT: Mountain Rose Herbs
ROLE: Designer & Illustrator
TOOLS: Photoshop, Illustrator
YEAR:2017
For this rebrand, I set out to refresh Mountain Rose Herbs while honoring the brand’s long-standing commitment to organic, sustainably sourced botanicals. The new identity leans into the textures and tones of the natural world—earthy color palettes, refined botanical illustrations, and clean, modern typography.
I created a logo system that feels both grounded and contemporary, supported by a flexible visual language that works across packaging, digital content, and print. The result is a brand that feels warmer, more unified, and more aligned with a modern herbal wellness audience, while staying true to the company’s roots in craftsmanship and ecological stewardship.
The illustrations that were designed for the brand are utilized in the packaging design of all of the products that Mountain Rose offers. Boxes for those products also receive that personal touch which provides a more personal experience for the customer who shops whether it be online or in their store.
Posters where designed as both advertisements and in-store imagery. The advertisements present a story, each addressing a different way in which Mountain Rose products are the best natural product. The message is simple and not convoluted just like the product. Striped away of all unnatural fakeness, what is left is just pure and natural feeling.
Vinyl prints designed for their new storefront, welcome the customers in. To match all of this, a new design for their website with user experience in mind was introduced. This website design utilized a landing page to welcome guests to the website. A clean and simple website homepage with main menu pages introducing their story and message and simpler use of their product directory and shopping experience.