JS MECHANICAL bRAND design
GRAPHIC DESIGN | BRAND IDENTITY DESIGN | PRINT MEDIA DESIGN
JS Mechanical is a small individually run Mechanics startup in Eastern Michigan. The owner came to me looking for a bright bold full new design for their brand that would set them apart from other local companies.
The personal mission here was to create a brand identity that embodies the essence of the company owned by a warm friendly man with an eye for detail. The bold yellow mixed with repetitive pattern and clean lines is a back to the basics modern take with patterns reminiscent of those found in a Mechanics shed.
CLIENT - JS Mechanical Heating & Cooling
Color selection utilizes a deeper but bold attention-snairing yellow to reflect a sunny yet bold disposition. It is paired with darker and muted greys set to match the tools of the trade.
That same clean modern treatment was considered when selecting
the fonts for the brand.
The finished assets were used in the creation and printing of a set of business cards and a vehicle wrap for the client's work van. To keep the cost down, the latter was limited to a large scale vinyl printing of the logo and a simple pop of color for the hood of the van.