greenpeace
ADVERTISING | MERCH
ROLE: Designer & Illustrator
TOOLS: Photoshop, InDesign
YEAR:2017
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Greenpeace is a non-profit organization that campaigns for the protection of the earth and all of her inhabitants. It has is a big voice in the ongoing battle against climate change. To elevate their social media presence and drive interaction on social media from viewers this advertisement
campaign utilizes a catchy call to action.
A bold, eco-conscious social media ad campaign paired with mission-driven merch, designed to spark action and elevate awareness. From thumb-stopping visuals to wearable statements, this project amplifies Greenpeace’s message across digital and physical platforms—rallying a community around sustainability and climate justice.
The tagline for this campaign was selected to instill a drive in the viewer. It needs a powerful call to action. Through powerful verbage and imagery the viewer is lead through a journey in which the world itself is actually calling out for help in tangible ways. That paired with a simple tagline lets the image do the talking.
The campaign slogan "Join the Green Revolution" uses a simple modern aesthetic once again to allow the words to speak for themselves. It is a call to join the revolution, be a part of the fight. This slogan paired with a social media campaign launch to join the revolution and show your support through "green fingers" a symbol of solidarity that supporters themselves would carry out, getting the message much further.
