BIZZARO TREASURE WORLD
GRAPHIC DESIGN | BRAND DESIGN​
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Bizzaro Treasure World is an emporium of lost treasures new and old that is located on the artistic west side of Grand Rapids. The disheveled bric-a-brac shop has a character all of its own, with alien sculptures and piles of randomness everywhere, it is a true treasure trove. Unfortunately, the shop is quite hidden and has inconsistent branding. It is the sort of shop that unless you know it's there, you don't know about it at all.
The intent of this project is to channel the zany whim of the company and draw attention to the bizarre and hokey yet mysterious nature of the company. To achieve this, a logo design was created along with a consistent identity that would then be carried through to a small advertising campaign in order to help the company get its name out there. The campaign captures the magical whim of the company through curious imagery that is intended to leave more questions than answers.
The logo uses a playful approach to typography, utilizing an asterisk as a reminder to the viewer that the items found there are much like an asterisk. They may not be understood on their own, their purpose not readily available without an explanation if one is even wanted.
The logo can be viewed in several forms to reflect the non linear vibe of the company in which it represents.
