BIZZARO
IDENTITY DESIGN | PACKAGING
CLIENT: Bizzaro Treasure World
ROLE: Designer & Illustrator
TOOLS: Photoshop, Illustrator, Indesign
YEAR:2024
Step right into the strange and wonderful—Captain Bizzaro Treasure World has been re-imagined. Our brand redesign sails boldly into the modern age while keeping one peg-leg planted firmly in the delightfully bizarre. At the heart of it all is our new surrealistic modern logo: a dreamlike emblem that twists time, treasure, and whimsy into one unforgettable mark.
Inspired by vintage oddities, sideshow magic, and cosmic curiosity, the new identity captures the essence of Bizzaro’s world—a place where the uncanny is everyday and the strange is celebrated. The logo’s flowing forms and unexpected juxtapositions invite you to see the world through Bizzaro’s kaleidoscope eyes: part pirate, part prophet, all eccentric.
This redesign isn’t just a visual update—it’s a declaration. A surreal symbol for collectors, curiosity seekers, and anyone who believes the weirdest treasures are often the most valuable.
The logo uses a playful approach to typography, utilizing an asterisk as a reminder to the viewer that the items found there are much like an asterisk. They may not be understood on their own, their purpose not readily available without an explanation if one is even wanted.
The logo can be viewed in several forms to reflect the non linear vibe of the company in which it represents.
