JS MECHANICAL bRAND design
GRAPHIC DESIGN | BRAND IDENTITY DESIGN | PRINT MEDIA DESIGN
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JS Mechanical is a small individually run Mechanics startup in Eastern Michigan. The owner came to me looking for a bright bold full new design for their brand that would set them apart from other local companies.
The personal mission here was to create a brand identity that embodies the essence of the company owned by a warm friendly man with an eye for detail. The bold yellow mixed with repetitive pattern and clean lines is a back to the basics modern take with patterns reminiscent of those found in a Mechanics shed.
CLIENT - JS Mechanical Heating & Cooling
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Color selection utilizes a deeper but bold attention-snairing yellow to reflect a sunny yet bold disposition. It is paired with darker and muted greys set to match the tools of the trade.
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That same clean modern treatment was considered when selecting
the fonts for the brand.
The finished design was then utilized in the creation and printing of a set of business cards and a vehicle wrap for the client's work van. To keep the cost down, the latter was limited to a large scale vinyl printing of the logo and a simple pop of color for the hood of the van.